Berger, Ch. 4 & 5
- Buying a painting is like buying the thing the painting represents
- Oil painting initiated in early 15th century but found its own identity in 16th century
- Oil painting undermined by Impressionism and overthrown by Cubism
- Oil painting informs our idea of art
- Paintings show what the art collector wishes to possess
- The art of any period tends to serve the ideological interests of the ruling class.
- Art history struggles with the relationship between the outstanding and average work
- Hack work is where the market makes greater demands than the art
- Oil painting is unique in its ability to accurately and aesthetically represent subject matter
- Oil painting’s “substantiality”
- Interpretation and analysis of “The Ambassadors”
- Merchandise as subject matter for oil painting
- The historical painting was the highest form of oil painting
- The mythic subject matter was the reference point for aristocracy so they may see in themselves a higher moral caliber
- Genre paintings are meant to show the rewards and consequences of behavior
- Landscapes as the lowest form since they represent the intangible and unmarketable parts of the world
- Landscapes led the way in initiative
- Landscapes move from the tangible and substantial to the indeterminate and intangible
Max Weber, “Asceticism and the Spirit of Capitalism” (p136)
- The fundamental elements of capitalism are borne of Christian Asceticism
- The Puritan wanted to work, everyone else is forced to
- Asceticism has forced the rise in value of material goods
- The call of duty lives as a ghost of dead religious beliefs
- In the US, the pursuit of wealth becomes as sport when there is no spiritual dimension
Part II Introduction (p127)
- The first decade of the 20th century in art sought to synthesize the new with the traditional
- The avant-garde sought to evoke nature, but from an urban existence
- The avant-garde began to develop on the international stage
- The loosening of the traditions and established technical guidelines allowed for culture to seep into the art
- 3 related moments: modernization (the impact of technology), modernity (the character of life during these changes and awareness and willingness of it) and Modernism (the representation of the inchoate experience of the new)
- Max Weber: “the iron cage of modernity”
- The ability to travel faster influenced attempts to place the human experience in the state of flux
- Response to modernity is either depression or exhilaration or to seek the cause of modernity
- Socialism as a challenge to social order
- Art be committed to the struggle to change that modernity
- Art’s role in bringing social change
- Cubism as hermetic art established as the paradigm for future art
- “On one side there is the impulse to an art whose first duty is to decode the modern world and perhaps even to participate in changing it. On the other is that art whose principal response to the modern condition has been the conclusion that art must transform itself.”


